The Client: Innov8POD

Team: Team Lions

Founded in 2022, Innov8POD is a Singapore-based startup on a mission of building a bridge for 1 million tech talent in Africa.

The company follows a two-pronged business model, by finding and upskilling tech talent and then building and operationalizing inhouse remote tech teams.

One of the main goals is to create a platform for companies to find and connect with the remote tech teams, negotiate on projects and initiate engagements.

PHASE 1: DIGITAL DISCOVERY

The Problem:

The team determined that it is difficult for the talent in Africa to be matched on individual basis, due to constraining recruiting criteria, which limits the talent pool to specific demographic profiles.

The team started to explore the option of adding the teams to a platform where users can search the database and filter based on language, location, and expertise.

PHASE 2: DIGITAL JOURNEY

The Hypothesis: If a user searches the database, before providing personal details, they will engage more with the remote teams (because there is minimal commitment upfront)

The team decided to do A/B testing to validate the hypothesis

The Treatment